Liberty Media has continued to embark on highly interesting ventures to propel Formula 1’s popularity. The advertising media has taken great strides already and boosted the sport’s popularity. However, Liberty Media has continued to set its mark in the sports world after aiming to acquire MotoGP.
MotoGP has continued to gain traction in recent seasons especially Liberty Media’s. The Mass Media company had previously showcased interest in acquiring MotoGP in a whopping $4 Billion deal. The world’s most valuable sports empire has further taken a few steps to seal the deal with the motorbike racing category.